I’ve seen the best and worst of this industry — great contractors who care, and the ones who give everyone else a bad name.
My mission is to level the playing field.
I started Roofing Insights to give contractors a voice. I built Roofing School to teach leadership and business skills that last.
On Morning Brew, I help homeowners cut through the noise. And with Directorii, I created a safer way to hire and reward the good guys.
No matter the platform — radio, YouTube, live events, or 1-on-1 — my goal stays the same:
Raise the standard, protect the homeowner, and help good contractors win.



